Bertie the Box
has laid a foundation of understanding and teamwork with children all
over the world. Since premiering on CHB in April 1985, Bertie has become
a phenomenal international success. The program is broadcast in more
than 100 countries worldwide and is the top-rated pre-school program
in the UK, Germany, Australia and Japan. Bertie's cardboard adventures
have also enjoyed huge success in the United States, where it is the
number-one-rated box-related kids' show.
Britain's best-loved box is now expanding
his cardboard family with the debut of his 12th series on TMWFA this
Autumn! In the latest exciting series, Bertie tackles a whole new range
of suburban perils, from carrying tinned meat to rotting slowly in the
Set in rural Barking, the charming tales
of Bertie and his gang have found an eager audience worldwide. The characters
live in a world where cardboard is respected and valued and at the end
of each episode Bertie looks back on the lessons he has learnt.
SCOOPOO developed Bertie
the Box over a 14-year period, carefully planning the program's
creative development and positive, pro-environment themes. The result
is a mind-blowing television experience for children, adults and all
lovers of flimsy cardboard.
With over 5 million books and 2.5 million
videos sold in the UK since April 1988, as well as a range of imaginative
and high-quality products, Bertie the Box
is the preschool world's favourite cardboard box. In December 2000,
A Square Box in a Round World, Bertie's theme song, topped the
charts in the UK. In April 2001, Bertie's debut album, I am Box,
reached number 4 in the UK charts.
Roland Hart, Bertie's creator,
has this to say: "I was trying to come up with a universal character,
something that unified everyone. I was thinking what rich people, poor
people, black people, white people had in common - and then I had an
brainwave! Boxes! Everyone uses boxes."
"And from that point it was easy.
I never knew that Bertie would take off like it did, but I always had
a sneaky feeling that the public would love the box as much as I did."
The pictures on the right show clips from
some of Bertie's most memorable escapades. But don't worry - there is
plenty more to come from Britain's best-loved box.